The goal of the project was simple – to successfully plan and execute a trade show marketing strategy for the AHR Expo that would generate leads. BrandGrew Strategies worked with graphic designers, booth manufactures, AHR Expo staff, and various other digital and non-digital resources to generate quality leads. This was achieved by developing a trade show booth, printed marketing collateral, a video displayed at the trade show, and leveraging the events marketing and media opportunities. The end result was solid leads, many of which were generated prior to the show through effective press releases.